We have begun our Biodiversity Preservation social responsibility project, in line with our core value and vision of sustainability, as biodiversity is an important subheading of sustainability. We partnered up with the Kocaeli University Biology Department for this project with an objective of protecting and conserving biodiversity, where we aim to contribute positively to environmental sustainability. The project began with the Amsonia orientalis plant, also known as Blue Star, which has been identified by the European Commission in 2002 as a plant species that absolutely needs to be preserved in the flora. This particular endemic plant is currently known to only exist in a few locations in the Marmara Region of Turkey and is thought to have become extinct in Greece. This university industry collaboration is a leading project in its field, where the Amsonia orientalis plant has been reproduced through biotechnological methods and reintroduced into nature and therefore a significant contribution was made to the preservation of biodiversity.
The project continues with another plant, Pancratium maritimum, also known as the sea daffodil, which has been listed as an endangered species. Laboratory studies are being conducted in order to save the plant from extinction. We will continue our collaboration with the university, as we believe that the preservation of biodiversity is crucial for creating a sustainable world for future generations.